There is a place where the ocean sets the rhythm of the day, the rainforest meets the sea, and life feels wonderfully simple.
A place where mornings begin with the sound of waves, afternoons are spent exploring nature, and evenings end with spectacular Pacific sunsets.
That place is Jacó Beach, and it embodies the spirit of Costa Rica’s new tourism campaign: “Life.Life.Now – Pura Vida.”
This message, launched by the Costa Rica Tourism Board, invites travelers to pause, reconnect, and rediscover what truly matters. It speaks to a growing desire for experiences that go beyond traditional vacations—experiences that allow people to slow down, breathe deeply, and live fully in the present moment.
On Costa Rica’s Central Pacific coast, that philosophy becomes a way of life.
At Oceano Boutique Suites & Bistro, guests experience the essence of Pura Vida through ocean views, coastal comfort, and the vibrant lifestyle of one of Costa Rica’s most dynamic beach towns.
Jacó: A Beach Town Where Life Happens Outdoors
Jacó has long been one of Costa Rica’s most beloved coastal destinations, known for its lively atmosphere, welcoming community, and spectacular natural surroundings.
Located just about 90 minutes from San José, the town offers the perfect combination of accessibility and natural beauty.
But what truly makes Jacó special is the way life unfolds outdoors.
Morning walks along the beach, surf sessions in the warm Pacific waters, sunset gatherings along the shore, and evenings enjoying local cuisine in open-air restaurants are all part of the daily rhythm.
Here, nature isn’t something you visit—it’s something you live alongside.
The nearby rainforest-covered mountains, the expansive Pacific Ocean, and the vibrant wildlife of the Central Pacific create an environment where adventure and relaxation exist in perfect balance.
The Power of the Ocean: Understanding “Blue Mind”
One of the reasons coastal destinations like Jacó are so appealing is something scientists call the “Blue Mind” effect.
The concept describes the calming and restorative state of mind people experience when they are near water—whether it’s the ocean, a river, or a waterfall.
Studies have shown that spending time near the sea can help reduce stress, improve creativity, and promote overall well-being.
The gentle sound of waves, the vast horizon of the ocean, and the feeling of warm sand beneath your feet naturally encourage the mind to slow down.
In Jacó, this connection to the ocean is constant.
From sunrise walks along the shoreline to watching the sun dip into the Pacific at the end of the day, the sea becomes a daily reminder to live in the present moment.
A Gateway to Nature and Adventure
While Jacó offers the pleasures of beach life, it is also surrounded by some of the most diverse natural landscapes in Costa Rica.
Within a short distance, travelers can explore lush rainforests, wildlife-rich national parks, hidden waterfalls, and scenic mountain trails.
Nearby Carara National Park, famous for its populations of scarlet macaws, offers one of the best wildlife experiences in the country. Visitors often spot monkeys, tropical birds, and other rainforest creatures along its trails.
For those seeking adventure, Jacó also provides access to activities such as:
- Surfing the famous waves of Jacó Beach
- Exploring rainforest waterfalls in the surrounding hills
- Ziplining through tropical forest canopies
- Sportfishing and boat excursions along the Pacific coast
- ATV adventures through mountain landscapes
This combination of ocean and rainforest experiences makes Jacó one of the most dynamic destinations in Costa Rica.
Coastal Living and the Pura Vida Lifestyle
For many travelers, a visit to Jacó sparks a deeper realization: life feels different here.
The pace is slower. People spend more time outdoors. Conversations last longer, and sunsets are never rushed.
This is the essence of Pura Vida.
The phrase, used throughout Costa Rica as both greeting and philosophy, reflects a way of living that values simplicity, gratitude, and connection.
In Jacó, Pura Vida is reflected in everyday moments: surfers greeting the morning waves, families sharing meals with ocean views, travelers exploring nature just beyond the town’s edges.
It’s a lifestyle shaped by nature and guided by the idea that life should be enjoyed fully.
A Comfortable Retreat in the Heart of Jacó
At Oceano Boutique Suites & Bistro, guests find a welcoming retreat that perfectly complements the coastal lifestyle.
Located just steps from the beach and within walking distance of Jacó’s restaurants, shops, and cafés, Oceano offers spacious suites, modern comforts, and a relaxed atmosphere ideal for both short stays and extended visits.
Guests can enjoy peaceful moments by the pool, dine at the hotel’s bistro, or simply step outside to explore everything the town has to offer.
Whether visiting for a weekend escape, a longer stay, or simply to experience the rhythm of beach life, Oceano provides the perfect base for discovering Jacó and the Central Pacific region.
Life. Life. Now.
Costa Rica’s “Life.Life.Now – Pura Vida” campaign is more than an invitation to travel—it’s a reminder to embrace life fully and to reconnect with the natural world around us.
In Jacó, that invitation arrives with the sound of the ocean and the warmth of the tropical sun.
Here, forests meet the sea, adventure meets relaxation, and every day offers a chance to live more simply and more intentionally.
At Oceano Boutique Suites & Bistro, guests are welcomed into this lifestyle—one where the beauty of Costa Rica’s Central Pacific coast inspires you to slow down, breathe deeply, and experience the true meaning of Pura Vida.
